About us
Profyt is the mutual fund distribution platform built by OnEMI Technology Solutions — the listed company behind Kissht. The brand is new. The balance sheet, the engineering team and the regulatory track record behind it are not.
The group behind Profyt
Assets under management
Profit after tax
Registered users
Pincodes served
Why we built Profyt
India has roughly 1.5 lakh active mutual fund distributors. Most of them run a real advisory practice on tooling that was never designed for one — commission slabs that reward size over service, a client app carrying somebody else's brand, and back-office work that eats the hours that should go to clients.
We had already built the hard parts. OnEMI has spent more than a decade underwriting, onboarding and servicing customers at national scale through Kissht — the KYC pipelines, the reconciliation, the support desk, the compliance posture that regulated lending demands.
Profyt applies that to distribution. One standard commission share at every AUM level, every major AMC live from day one, and an app, a set of reports and a communication stream that carry the distributor's brand rather than ours.
Our position is that a distribution platform should be judged on what it pays, what it hides, and whose name the client sees. We have tried to make all three easy to check.
How we got here
- 2015
OnEMI Technology Solutions founded
The company begins building consumer lending infrastructure under the Kissht brand.
- 2018
$30 million Series C
Led by Vertex Ventures and Sistema Asia Fund, with Fosun RZ Capital, Ventureast and Endiya Partners participating.
FinTech Futures - May 2026
IPO closes 9.5 times subscribed
The ₹850 crore fresh issue was covered 24.87 times by qualified institutional buyers, 6.57 times by non-institutional investors and 2.03 times by retail.
ICICIdirect - May 2026
Lists on the BSE and NSE
Shares opened at ₹191 on the BSE and ₹190 on the NSE against an issue price of ₹171, a premium of about 12%, after a ₹926 crore raise.
Business Today - July 2026
Receives its AMFI registration
Invincible Minds received an AMFI Registration Number on 14 July, valid to 12 July 2029, allowing the subsidiary to distribute mutual funds. This is the registration Profyt runs on.
The Economic Times - September 2026
Board weighs a further raise
Four months after listing, the board met to consider additional equity-linked capital through shares, warrants or convertible instruments.
CXO Digitalpulse
Registrations and regulatory position
Everything here is verifiable independently. The ARN can be checked on the AMFI register and the CIN on the MCA portal.
- AMFI Registration Number (ARN)
- 365266
- Corporate Identity Number (CIN)
- U66120MH2026PTC472502
- Registered entity
- Invincible Minds Private Limited
- Registered office
- 10th Floor, Tower 4, Equinox Business Park, Kurla, Mumbai 400070, Maharashtra
Verifiable on the AMFI distributor register.
Verifiable on the Ministry of Corporate Affairs portal.
The legal entity that contracts with partners.
Correspondence and service of notice.
Mutual fund investments are subject to market risks. Read all scheme-related documents carefully. Commission sharing, product availability, lead allocation, branding options and platform features are subject to applicable agreements, eligibility criteria, regulatory requirements and Profyt's policies. Fixed deposits and insurance are subject to their respective terms. Stock broking and demat services are proposed for launch and are not currently available.
Still deciding?
Talk to someone on the partnerships team before you move anything. No obligation, and no pressure to commit on the call.